What is SVATINA?
We are a modern lifestyle brand rooted in the infinite pursuit of a better & more fulfilling life. We publish content and stories around travel, style, beauty, wellness and decor, in the hopes of inspiring thoughtful consumption and living a life with purpose. We make and sell our own SVATINA products that adhere to our values and embody our passion for travel & discovery.
The SVATINA brand originated in 1958 when Slovenian immigrants Joseph & Maria Svatina launched their company in Montréal, Canada. Specializing in artisanal hand-loomed tweeds, the entrepreneurs created outfits for important figures of the time, such as Pierre-Elliot Trudeau, the Prime Minister of Canada. In 1987, the tragic death of Maria at the young age of 50 made it difficult for Joseph and their children to carry on the brand. In 2017, Ariane & Justin Svatina, husband and wife, relaunched SVATINA as a modern lifestyle brand with an important artisanal heritage.